Mijnwebwinkel (MyOnlineStore) is the most popular online store platform in the Netherlands. With a highly competitive market in which the brand operates, it is a challenge to stand out from the competition. Mijnwebwinkel is aiming for financial growth and therefor it was time for a new and bold brand strategy. Additionally, a fresh and appealing platform was created - together with Flink. A platform that radiates adventure and enthuses you to start your own online store or grow your online business.