Vitalityplatform Mijn Gezonde Werkvloer

The case
Organisation
SWIS
Client
Holland Fit
Category
Publishing / Media
Launch date
Summary
Mijn Gezonde Werkvloer is the largest vitality platform in The Netherlands, with more than 10,000 active pass holders. It contributes in many ways to the vitality and sustainable employability of working the Netherlands. Users are offered every opportunity to get started with health and vitality in a low-threshold way.
Project description
Mijn Gezonde Werkvloer (MGW) is the largest vitality platform in The Netherlands, with more than 10,000 active pass holders. It contributes in many ways to the vitality and sustainable employability of working the Netherlands. Users are offered every opportunity to get started with health and vitality in a low-threshold way. For example, (sports) activities can be booked with one of the 1000 partners, healthy recipes are available for download and you can participate in stimulating actions. The users are supported through online coaching and self-testing.

Mijn Gezonde Werkvloer strives for a work environment where vitality is the most normal thing in the world. From one-man businesses to large companies. Together we contribute to a healthier society. MGW is an initiative by Holland Fit. This platform offers free tools to stimulate health and vitality in the workplace.

SWIS was asked to completely redesign and re-develope the entire platform, making it more user friendly and suitable for mobile.

The old platform
The old platform became quit complex over the years and to continue development on the old code wasn’t really an option anymore. We started the project from scratch, beginning with a strategic trajectory to define the user needs. Gladly there was a lot of knowledge about the target usergroup from the old platform. The main target for our UX-designers was to create a simple but comprehensive lay-out. The platform has a lot of content, which has to be shown to the user in several phases. Thus making each visit a new experience.
The main objective of the new platform was an increase in the sessiontime with at least three minutes. On the old platform 18% of the user had a session longer than 3 minutes, on the new platform this is 34,5%. That’s nearly twice as much! There has also been an increase of active users with 41% in comparison to the old platform.

(Attention: The URL in this case is the marketingwebsite. The added screens are the platform the users see after the login)
Challenges
This project had several technical challenges for our development team, but they did the job!

- Mijn Gezonde Werkvloer is a multidomain platform: Holland Fit can set up their own environment for each of their customers. Equipped with their own unique domain, corporate design and custom content. All this can be done from the main Drupal account. Each domain is a private community with unique users.

- it has a commerce module that is combined with various GEO solutions. Users are served personalized content based on their location.

- There is a private message system that users can use to chat with their coach.

- We have developed a very extensive survey system with which users can make various self-tests. The tests can be made in the CMS by Holland Fit and the answers come with a special weighing system. With this we generate score / automatic reports.

- SAML integration; For each client environment we can connect with the SAML IDP of the customer, this makes it possible for customers of Holland Fit to access the platform directly from their intranet without having to log in extra for this.

- The backend of the system has the possibility to do a sepa export. This was a must have for Holland Fit because it is so fast and easy.

- Mailchimp integration: the onboarding is done with Mailchimp, automatic login from the mail is possible, we synchronize fields with which we can send personalized mails to every user on the platform. Each mail is connected to the custom customer environment, with unique corporate design and content.

- Extensive Google Analytics implementation, with which we retrieve data from GA and send it back to the CMS for custom management reports.
Community contributions
For this project we contributed and provided several patches to the following modules:
https://www.drupal.org/project/paragraphs_edit
We have also created the possibility to automatically update Drupal installations/projects, check it out:
https://github.com/swisnl/drupal-shippable
Screenshot